About Us

About Us

We create values and help you successfully establish your products in the market. Together with you, we develop holistic concepts from product development through sourcing and production to marketing and are at your side as a global full service partner. Our many years of experience in product development and design, sourcing and production monitoring to on-time logistics and marketing has been appreciated by leading retail chains in Germany and abroad for generations.

From a pure fashion company with a focus on textiles, we developed into a true lifestyle provider with an understanding of both individual products and entire collections. Our products range from fashion and accessories, decoration, furniture, household goods and bags to sports, sports equipment and camping items.

We guarantee the versatility you want to offer your customers. We create theme worlds for you that ensure long lasting emotions – be it for the trade or for partners from the industry.

Miles – The global promotional themes group

What we do for you

We offer you perfectly coordinated and customer-oriented supply chain management for theme worlds or individual products in the Private Label segment. With our wide-ranging product portfolio, we use cross-category theme worlds and collections to provide you with new values that will give you a clear competitive advantage.

Also as Proprietary Business Model through licenses or testimonials.

Our product world ranges from fashion and accessories through products from home & living and bags / luggage to camping articles as well as sports and sports equipment and promotional giveaways. With this, we can create holistic concepts and product worlds for you, which creates an emotional impact to your consumers and sustainably binds them to you. We are happy to explain to you best case studies how to do that.

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Quality and Responsibility

As an international company, we are committed to the Business Social Compliance Initiative (BSCI) and other initiatives to improve and to adhere to social standards in the global value chain. Therefore, we observe compliance with internationally defined standards of socially responsible production and select our production partners according to ethical aspects.

Thanks to regular controls and visits of the production facilities by our dedicated Vendor Compliance team, we work continuously on improving our suppliers in an ongoing qualification process.

The constant quality assurance in close cooperation with renowned testing institutes includes the production control according to valid standards. As a part of our certified environmental management, we also are in a continuous process for optimization of our products and their conditions in view of environmental ecology and sustainability. For years, we also have been actively involved in the DETOX initiative.


Through Li & Fung’s international network, we can offer our customers a perfectly working ecosystem in which the individual processes of the supply chain are optimally interlinked. Product development, production, quality assurance and sales processes guarantee the best possible results and a customer-oriented price-performance ratio for both small and large order quantities.

Our team of more than 450 experts are highly motivated and fulfil the requirements of a modern and future-oriented supply chain management company. With new digital technologies such as virtual sampling and a vast amount of global consumer behavior data, we can now shorten development processes and respond to trends and market changes. Or proactively influence them.

Executive Management

CEO Ulrich Mayer

Ulrich Mayer


Luc Van Elk


Dr. Dirk Pupke



In 1896, the merchant E.H.C. Michahelles founded a trading house in Hamburg. This was the beginning of today’s MILES. Although the actual entry into the textile industry came later, even today the connection between the two companies remains recognizable as the first two and last three letters of the founder Michahelles gave Miles their name.

Founded in 1957, Miles started in the international metering trade and began importing finished products from Japan after three years. Since 2008, Miles has been part of LF Europe and the wider globally active Li & Fung Group, one of the world’s largest commercial groups based in Hong Kong.

As a result, Miles now has access to an international network of nearly 12,000 suppliers and locations in 40 countries. LF Europe, headquartered in London, with offices throughout Europe and Asia, LF Europe provide a dynamic range of private label products to retailers and brand owners offering a bespoke service from initial product design through development to final delivery.  Their vast product range includes ladies, men’s and children’s fashion, home and hardgoods, promotional items, fireworks and seasonal celebration items.